My first recommendation for this years sommer time – time to read is ‘Effectuation’.
Why this book? We experience a time of transformation in the most organizations. In the professional world we need more open minded individuals who want to take over responsibility and are willing to decide even in ambiguous situations.
Dr. Saras Saravathy
Effectuation: Elements of Entrepreneurial Expertise
What is effectuation? Entrepreneurs constantly make decisions and take action!
Main questions to take, are:
‚How do they do that? and ‘Are there any universal methods or principles they use?’
To answer these questions, Dr. Saras Sarasvathy, a cognitive scientist, conducted a study of expert entrepreneurs.
The definition is: A logic of thinking that uniquely serves entrepreneurs in starting business. It provides a way to control a future that is inherently unpredictable.
What does effectuation do?
Ideas – effectuation advances ideas towards sellable products and services with proven customers
Stakeholder Commitments – using effectuation, the entrepreneur interacts in search of self selecting partners to co-create the venture with
Decisions – experts entrepreneurs use a set of techniques that serves as foundation for making decisions about what to do next
So effectuation is
- a Thinking framework
- a set auf heuristics
- doing the do-able
- how to get the sellable products and services established
Effectuation is not
- a system to tell you what to do
- an algorithm
- ‚not planning’ a way to launch an entire business.
More information on:
The society for effectual action with a lot more information you will find on: